A strategic planning session was facilitated by LifeLab in partnership with Clarity Innovation and the Poker Room. The strategic planning process spanned across all 7 divisions of the business. An innovation-based approach was selected to stimulate ideas that would help to sustain a competitive edge in a turbulent business environment. Experiential innovation methods were combined with Texas Hold-E’m poker sessions in which participants were taught the game whilst reflecting on insights from Game Theory that can powerfully inform business practices. This approach helped to keep the creative juices flowing and to stimulate thinking throughout the session.