Building an organisation with the buoyancy to withstand turbulent economic cycles is critical to survival and future growth.The world economy finds itself in one of the most adverse economic climates. It started as a downturn and then worsened into a deep recession. With organisations everywhere being buffeted by the economic storm, the question maybe asked: What are South African companies doing to keep afloat and steer towards sustainability?

The research team at LifeLab obtained a South African perspective by interviewing 17 companies operating in different sectors and industries. The aim was to find out what strategies they are using to survive the downturn and how they are preparing for a likely upswing later. Read the article published by the University of Stellenbosch Business School in the Leaders’ Lab.