About us

“Change is an event but a transition is the process that you go through in response to the change”

– William Bridges

Our Story

As a coaching company, we at LifeLab believe your experiences are the ‘laboratory’ for your growth. We partner with you to leverage this growth towards your preferred futures and desired results. Our team is passionate about growing futures-literate leaders, teams and organisations, able to transition in times of uncertainty and complexity.

Since 2005 we’ve been on a mission to be your transition partner of choice, unlocking successful and sustainable futures. Our team is pioneering the development of futures coaching. We work with paradoxes to support our clients to build futures whilst finding fulfilment in the present and building capabilities that create results.

Based in Cape Town, South Africa, our team has extensive experience partnering with leaders, teams and organisations globally, both in developed and emerging markets. The results? Leaders and teams leaning into transition and unlocking value for their organisations.

Our Mission

To be a transition partner of choice, unlocking successful and sustainable futures.

Our Values

Courage:   Show up with backbone and heart

Curiosity:   Keep an open mind   

Creativity:   Cultivate fresh ideas

Commitment:   Go the extra mile

Celebration:   Appreciate the journey