Charmaine brings a unique blend of coaching called ‘Action Value’ Coaching. Her Project Management experience and Business Administration expertise are combined into a coaching framework that assists corporate clients with benchmarking desired outcomes and creating organisational change. ‘Action Value’ Coaching is a combination of on-the-job Project Management skills transfer and coaching for improved performance. Charmaine’s focus is to help organisations reduce operational costs and improving business efficiency. Charmaine has coached Project Administrators, Project Managers and Project Teams in the IT and Financial Industry. Charmaine’s coaching model makes executive coaching more accessible to middle management by using coaching as an accelerated, yet sustainable skills development and personal growth tool. Charmaine is an accredited Business Coach and supports businesswomen and men with personal and business development growth plans. Charmaine is also the Provincial Secretary of COMENSA in the Western Cape.